ART DIRECTION

My role is to strategize and execute the visual content foundation for entire seasons.
I art-direct photoshoots that generate all assets needed for the upcoming Spring/Summer or Autumn/Winter collections.
 

Working alongside professional photographers, stylists, models (sourced locally and internationally),
and the digital team, I ensure we maximize the potential of every session. My primary task is to plan the product presentation and select the final photography that is versatile enough to meet the technical requirements
for both print materials (catalogues, brochures) and all digital channels (e-commerce, email, social media).

This process ensures that every asset is compelling, on-brand, and optimized to encourage customer purchases.