My video work is highly strategic, moving beyond general promotion to performance-driven content.

I manage the full in-house workflow, focusing on versatility and return on investment.
 

I utilize our in-house studio setup to execute high-volume content production, primarily generating 360° videos of footwear. This process is a strategic, cost-effective solution that replaces the need for expensive external production. The 360° assets are repurposed for e-commerce clarity, used as GIFs in emails and on the website
to give customers a comprehensive view of the product. Furthermore, I tailor these videos for external platforms like Amazon and eBay. By meeting their specific visual content requirements, we secure better listing positioning and achieve demonstrably higher conversion rates on these high-volume marketplaces.
This approach ensures we are using video as a direct tool for maximizing revenue and securing organic visibility.