WEBSITE REDESIGN

When I joined the company, our product imagery was functional but static, primarily using products placed on
a simple white background. While this is standard practice, the overall aesthetic was undifferentiated, causing
the website to feel generic and comparable to scrolling through typical listings, rather than browsing a dedicated fashion retailer. The challenge was to elevate the visual experience to match the quality of our product offering.

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To modernize the brand and create a more dynamic shopping environment, we implemented a clear visual strategy inspired by industry leaders such as Next and Marks & Spencer.
This change focused on two core pillars of design:
 

Strategic Background Change:
We shifted the standard from pure white to a subtle light grey background.
This ensures that the clothing and models visually "pop" and stand out sharply
against the rest of the website's white layout, increasing clarity and visual focus.
 

Dynamic Posing:
We transitioned to utilizing images with more movement, natural poses, and expressive models.
This change injects personality and dynamism into the shopping experience,
helping customers better visualize themselves wearing the clothing.

EMAIL DESIGN

Welcome visitors to your site with a short, engaging introduction. 

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